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Mission Statement

Avon Hello Green Tomorrow is mobilizing a global environmental movement to nurture nature and help end deforestation. Join us to plant a future.

Why Forests?

50 Participating Countries | 2 Partners | 1 Cause

Bottle Image Avon is committed to ending deforestation by mobilizing and empowering our global green army. This year, people in more than 50 countries are joining Avon Hello Green Tomorrow to raise funds and awareness to help end deforestation and restore critically endangered rainforests in South America and Indonesia. This work will be carried out by our partners at the Nature Conservancy and World Wildlife Fund with monies raised through Avon efforts worldwide.

The world’s vital tropical forests are being destroyed at an alarming rate: today, only 7% of the Atlantic Rainforest and 28% of the Indonesian Forest remain.1

Trees – especially tropical forests – are essential for the survival of all living creatures worldwide and for the survival of the planet itself. Everything we depend upon is directly reliant on our forestlands – air, water, and living things.2 Tropical forests are the lungs of the earth, playing a crucial role in mitigating climate change by removing carbon dioxide from the atmosphere. 3

These same forests also ensure clean, safe water and provide livelihoods for millions of people. The Atlantic Rainforest of South America, which stretches across parts of Brazil, Argentina, and Paraguay, provides water and hydroelectric power for 120 million people while supporting 20,000 species of plants and 1,000 species of birds, many found nowhere else on earth. The tropical forests on the islands of Borneo and Sumatra in Indonesia are home to 56 million people, and endangered species such as tigers and orangutans.

As a company committed to women, Avon knows that forests also provide a direct source of income for hundreds of millions of entrepreneurial women. In addition to traditional forest-related employment opportunities, by working for a World Wildlife Fund protection project, a woman can earn significantly more than the minimum wage in that region.

Lastly, health and medicine depend upon these forests. Natural ingredients from the diverse range of plants in Borneo and the Atlantic Rainforest have been shown to be effective in fighting AIDS, tuberculosis, malaria, cancer, and other life-threatening illnesses.4

In 2010, Avon Hello Green Tomorrow raised more than $2 million to restore 5,000 acres of forestlands, but there is much more to be done.

Join Us

The Facts

The Value of Trees and Forests

  • 1 tree helps 2 people breathe every year.
  • 1 acre of trees absorbs carbon emissions equivalent to one car driving from Buenos Aires to Anchorage, each year.
  • A billion trees capture atmospheric carbon equivalent to the emissions of one million cars every year.
  • If every American family planted one tree, carbon dioxide would be reduced by one billion pounds each year.
  • Each acre of trees removes 5 tons of carbon dioxide per year.
  • Worldwide, 1.6 billion people rely on forests for all or part of their livelihood.

The Impact of Deforestation

  • Only 7% of the Atlantic Rainforest and 28% of Indonesia’s forest remain!
  • Every hour, at least 4,500 acres of forest are burned, cut down, or bulldozed. In other words, we're losing a forest the size of the US state of Rhode Island every week.
  • Half the world’s tropical forests have been cleared or degraded.
  • The net loss of the world’s forests is estimated at 18 million acres per year.